About Lavender Festival:

• It is the 2nd year of the lavender revolution. Bhaderwah has emerged as the Lavender capital of India and an Agri StartUp destination.
• The Council of Scientific & Industrial Research- Indian Institute of Integrative Medicine (CSIR-IIIM) in supporting farmers in the cultivation of Lavender in the Bhaderwah, Doda district, J&K under CSIR-Aroma Mission.

Key facts about CSIR-Aroma Mission:

• It is a flagship project of CSIR under which Lavender cultivation is being promoted in the temperate regions of J&K.
• It was launched under the Ministry of Science and Technology.
• The project aims to increase the income of small and marginal farmers and develop agriculture-based Startups.

What is Lavender?

• It is a flowering plant in the mint family that’s easily identified by its sweet floral scent.
• It’s believed to be native to the Mediterranean, the Middle East, and India.