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• This year on 17th September 2022, the Government of India along with other voluntary organizations, and the local society will run a cleanliness campaign “Swachh Sagar, Surakshit Sagar” along India’s entire coastline.

About Campaign

• This campaign will include Ministry of Earth Sciences (MoES), Ministry of Environment Forest and Climate Change (MoEFCC), Indian Coast Guard, National Disaster Management Authority (NDMA) along with other social organizations and educational institutions.
• This campaign will see massive public participation both physically and virtually, mainly to make awareness about reducing the marine litter, minimal use of plastics, segregation at source and waste management.
• It will be the first-of-its-kind and longest running coastal cleanup campaign in the world with highest number of people participating in it.
• The participation of common man will convey the message of “Swachh Sagar, Surakshit Sagar” for the prosperity of not only coastal areas but also other parts of the country.
• A mobile app “Eco Mitram” has been launched to spread awareness about the campaign and also for the common people for voluntary registration for the beach cleaning activity on the 17^thSeptember 2022.
• Through this campaign, a mass behavioural change among the masses is intended by raising awareness about how plastic usage is destroying our marine life.
• A 75 days long campaign will be launched from 03^rd July 2022 to raise awareness about “Swachh Sagar, Surakshit Sagar” culminating on “International Coastal Cleanup Day” on 17^thSeptember 2022.
• Globally, “International Coastal Clean Up Day” is celebrated on the third Saturday of September, every year.
• India’s coastline of more than 7,500 km reflects our vast ocean resources. Most importantly, the Indian Ocean is the only ocean named after a country, that is, India.